The tourism industry breaks a new record in Norrbotten

Visitors are now spending SEK 14,8 billion in Norrbotten. This is a new high and a clear sign that the county's attractiveness continues to strengthen.

New tourism accounts from the Swedish Agency for Economic and Regional Growth show that visitor consumption in Norrbotten now amounts to SEK 14,8 billion, a record level that shows the strength of the county's tourism industry. Behind the development lies a long-term effort to develop Norrbotten as a place to visit, live and work. When more people travel here, new opportunities are created for companies, jobs and services, both in cities and in smaller communities.

– The fact that we have creative entrepreneurs who enable the industry to contribute 14,8 billion while also contributing to creating an attractive county through their products and activities is something I am extremely proud of, says Johannes Sundelin (S), chairman of the regional development committee.

The development is not about a temporary upturn but about a longer trend. Visitor consumption places Norrbotten among the fastest growing counties in Sweden, with an increase of around 7 percent since 2019. It also shows that the tourism industry means different things in different places in the county. In some municipalities it is about high total tourism consumption, in others about high consumption in relation to the number of inhabitants. Together, this contributes to a more balanced regional development where more places have the opportunity to grow.

The tourism industry not only creates economic value, but also strengthens the image of Norrbotten as an attractive place all year round. This benefits both those who live here and those who choose to visit.

Read more at Arctic Sweden Visitors Board

Arctic Sweden Visitors Board, owned by Region Norrbotten, works to develop and market the tourism industry in the county.

Text: Linda Kvenås