Norrbotten Media Week

Welcome to the tenth edition of NMW where they invite some of Sweden's most exciting voices in economics, communication, media and creativity to a day filled with hope, inspiration and good ideas.

On stage:

Micael Dahlen, the economics professor who has focused on our pursuit of happiness. How does he think we will regain faith in the future and the joy of life in these times of crisis!? Don't miss his good advice and contemporary analysis.

Ulla-Karin Barrett, the world's best advertising, the annual deep dive into Cannes Lions. Trend analysis and inspiring cases. A gold mine to be inspired by – or even steal ideas from.

Erik the Brave, doctor and researcher at the School of Economics who has written four books on advertising strategy and consumer psychology. Most recently "Bang for the bucks". So if you want to sharpen your marketing – loose ticket bums!

Cilla Benkö, CEO of Sveriges Radio, who captures current media issues in a time where public service is at risk and democracy is being eroded in various ways. Welcome to a seminar where the future of the media is in focus.

Simon Wanler, CEO of Bastard Burgers, from hole in the wall to Nordic chain with a burger joint in New York. Won Creative Hero Award 2018. A successful entrepreneur who is happy to share his insights.

Catarina Lundback, CEO of Alaska Film & TV, who won the Kristallen television award for the reality series "Gränsbevakarna" and "Swedish truckers" and is currently producing the new "Gruvan" in Norrbotten.

Lisa Hellmer, runs the Pensionatet in Piteå, which is a multi-experience with, among other things, a conference, yoga studio, shop, ceramics studio, restaurant and hotel. Driven entrepreneur who has been named Creative Hero 2019 and Pitebo of the Year 2020.

The day also features Sveriges Radio's breakfast seminar, an exciting insight into the latest in AI from Google and an inspiring panel with our Creative Heroes. We also get to listen to Linda Nilsson, CEO of KOMM, and during the day awards are presented, interspersed with talks, meetings and mingling.

NMW wants to highlight Norrbotten creativity and inspire new ideas and projects. The initiative comes from the cultural and creative industries in Luleå, Boden and Piteå.

NMW is an annual event that attracts visitors from all over Sweden by presenting interesting speakers, seminars and events.

NMW is organized by NMW Sweden Economic Association.