NMW - Norrbotten Media Week
This year's edition of NMW (formerly Norrbotten Media Week) has the theme "The Human Touch" with a focus on the creative industries, where human creativity meets an AI-driven world.
An inspiring full day highlighting the latest trends in communication, music and journalism. Your best training day, networking event and industry party. We also celebrate efforts in music, journalism and creative marketing.
From the program:
Anna Rosling Rönnlund, Gapminder With humble curiosity, Anna explores how people perceive the world they live in. She develops and shares easy-to-use tools and methods that help people build a more accurate, fact-based worldview. Co-author of the global best-selling factual book "Factfulness".
Karin Adelsköld, comedian and author Karin is a journalist, stand-up comedian, author and stress educator. Named female comedian of the year at the Swedish Standup Gala and honorary doctorate at Lund University of Technology. She has written the books “How to become a more fun speaker” and “Now it’s fun again - from exhaustion to joy at work” and most recently the autobiographical “I think it’s hard now”. In 2025 she was named speaker of the year in the category of the inspirer and in 2023 one of Sweden’s best lecturers by the speakers’ association. She is also a laughter yoga and Zumba instructor.
Fredrik Öst, Brand Director, Snask We live in a digital era driven by algorithms, data and KPIs. It is becoming increasingly clear that we need better branding, and brandy. Fredrik Öst is the creative leader behind the agency Snask. The focus is on strong design and genuine emotions. The agency wants to challenge conservative frameworks and take on all challenges. The courage to stand up for one's opinions and insights is central.
Ulla-Karin Barrett, trendsetter, Comprend Ulla-Karin is a senior brand strategist with many years in the industry. Through assignments at Fanclub, Creuna, Knowit and Comprend she has made an exciting journey filled with insights. Through her summarizing trendsetter “Best of Cannes” she has become a national authority in the field of international marketing via KOMM. A recurring keynote speaker at NMW for many years.
The program is updated continuously.
About NMW - Norrbotten Media Week
NMW wants to highlight Norrbotten creativity and inspire new ideas and projects. The initiative comes from the cultural and creative industries in Luleå, Boden and Piteå.
NMW is an annual event that attracts visitors from all over Sweden by presenting interesting speakers, seminars and events.
NMW is organized by NMW Sweden Economic Association, read more here: NMW - With focus on the creative industries